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The Manga Formula: Why the World Can't Stop Reading Comics From Japan

The Manga Formula: Why the World Can't Stop Reading Comics From Japan

American comics have been around for over a century, yet manga — originally created for Japanese readers — is now outselling them on their home turf. This isn't a fluke. It's the result of specific creative choices, business models, and storytelling instincts that Western publishers are only beginning to understand. Here's what's really going on.